MetaMerch x Terrace Strategic Partnership
Entering Roblox with Digital Goods
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We are excited to announce the MetaMerch collaboration with kit manufacturer and all around football junkies, Terrace! From stadium retail operations to technical partner agreements, Terrace are across all aspects of sportswear merchandise.
Working with Terrace, we created a collection of Digital Goods, replicating physical clothing items and accessories in digital form with the power of the MetaMerch technology. Alongside this we used our knowledge from the data we have collated to make sure we were creating Roblox specific items that we know appeal to the audience on the platform, accentuating prints to maximise the visual impact while staying true to the Terrace brand.
Utilising a “marketplace first” strategy with Digital Goods at the centre of the Terrace launch enabled us to bring the Terrace brand to Roblox in a cost effective way with unlimited paid items that will help set the foundation for Terrace to build an audience and provide a stepping stone for a deeper integration into the Roblox space, the ability of the MetaMerch tool to provide a cost effective solution to create Digital Goods at scale allowed Terrace to start their Roblox journey, from initial conversations to launch, in a matter of weeks.
Bletchley Scot FC X Terrace X MetaMerch
Terrace are deeply engrained in grassroots football and they understand the importance of inspiring kids to play sports. Carl Sewell, creative director at Terrace, saw an opportunity to bring his local team, Bletchley Scot FC, to Roblox. We created a replica of the Bletchley Scot shirt with Terrace for Roblox. It is small things like this that really excite us with what we are able to do with MetaMerch and the power of Digital Goods on the Roblox Platform.
Morecambe FC the First EFL Club on Roblox
Alongside this, Terrace worked with our team to bring EFL side Morecambe FC, The Shrimps, to Roblox. People tend to pick the team they support between the ages of 8-13 and with so much competition in the entertainment market, cementing fandom early is key to sustaining clubs like Morecambe FC at the centre of communities. Roblox is the perfect demographic to start building life long supporters and we hope that in some way, this activation will help bring the next generation to the terraces.
Lastly, a massive thank you to Carl and his team at Terrace for seeing the potential of the MetaMerch tool and trusting us to guide Terrace as they take their first steps into the gaming metaverse!
