MetaMerch x Sheffield Wednesday F.C
MetaMerch bring Sheffield Wednesday Football Club to Roblox!
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We had the immense privilege to work with Sheffield Wednesday to Roblox at the end of 2024. Working with the team at Sheffield Wednesday, we created a digital goods onboarding campaign to help the Championship club bring their brand to Roblox.
With competition greater than ever for the attention of young fans, Rob Hawden and his team at SWFC came to us to help engage with younger fans on the Roblox platform and meet the fans on their social network of choice, Roblox.
The campaign centred around the 2024/25 kits, we helped onboard the club onto Roblox, setting up their group, linking their social accounts, and setting up their Guilded account. Once this was set up, we created the kits, utilising the power of the MetaMerch tool to create the shirts and shorts and socks for both the home and away kits. With the MetaMerch tool, adjustments to the graphics and allowing for the SWFC team to feedback on each item meant that from commissioning MetaMerch to completing the project took under 2 weeks.
Sheffield Wednesday the First Championship Club on Roblox!
The campaign centred around the 2024/25 kits, we helped onboard the club onto Roblox, setting up their group, linking their social accounts, and setting up their Guilded account. Once this was set up, we created the kits, utilising the power of the MetaMerch tool to create the shirts and shorts and socks for both the home and away kits. With the MetaMerch tool, adjustments to the graphics and allowing for the SWFC team to feedback on each item meant that from commissioning MetaMerch to completing the project took under 2 weeks.
We were provided with the tech-pack for each kit along with the logos and badges. From there we built each piece for our tool. Football shirts are specific and our team recognise the importance of getting these things accurate and we understand the importance of this when creating each item.
Our technology also allows for quick amends making the feedback process quick and efficient. Once the items were shown in Roblox studio, the team at SWFC felt that the badges could be bigger. With the majority of users playing on mobile, considering the Roblox platform and the end user should be a consideration and our technology made amends like this incredibly simple!
Limited Edition 3rd Kit!
Alongside this, the Wednesday team wanted to create a limited 3rd kit for Roblox. We love ideas like this! Not only did it replicate the limited edition physical release, it also created a collectable Digital Good and allowed SWFC to game more understanding of their audience on Roblox.
For their part, SWFC understand that just because they had industry leading digital football jerseys on Roblox did not mean sales will come without off platform support and the team have really leaned into off platform strategies to bring eyes to the launch.
This is just the start, with a growing group built off the back of digital goods, Sheffield Wednesday are the first Championship side to have a presence on Roblox!
Massive thank you to Rob Hawden and his team for trusting us with their brand. If you are interested in knowing more about Roblox and football, we did a deep dive on kits on Roblox in October 2024. You can also check out our Sports specific Roblox onboarding packages here.
